Joel has made a career out of fixing, building, and scaling brands in multiple industries. Joel is also the Co-Founder of “Flossed,” which provides on-site dental care at corporate, commercial, and retail locations.
Before ADB, Joel was an executive at two of the world’s largest digital advertising agencies, Digitas and Razorfish. He founded the Branded Entertainment Division at Boston ad agency, Allen & Gerritsen, where he worked with some of the worlds most disruptive brands such as Warby Parker, Harry’s Razors, Google, Jet Blue, and Pepsi on a breakthrough content series that he created, hosted, and produced called #AfewGoodMinutes. Joel then moved on to be the CMO at Connelly Partners and was then named the Head of Marketing and Partnerships at DRINKmaple, where he helped lead the re-brand to Drink Simple, a nationally distributed, all-natural, plant-based beverage company.
He is currently the Executive Producer and On-Camera Host of the weekly TV series “New England Hockey Journal” on NESN.